SERVICE
CLIENT
Photo IS:RAEL
Educational project
CREDIT
Alex Levin - Partner
The festival has long since become a well-established art institution that welcomes thousands of visitors every year. The world that combines content from the performance of video art, music and more. The 2019 festival theme is dedicated to the concept of Fantasy.
The challenge
Every year organizers showed the same web site to advertise and sell tickets. Yet, most modern art festivals have different web design and even apps design for promotion, that also changes according to main theme. Therefore, on the one hand web site had to excite curiosity of an user by showing theme of current year, on the other it has to preserve functionality, just as most digital products.
The concept
As mentioned, this year's (2019) main theme was Fantasy. In addition, the location of the festival was chosen to be new Azriely tower in Tel Aviv. Based on festival theme (i.e. dream and fantasy), design also relies on early 20'th century modern art movement combined with a typical views of a busy city center.
Values of the festival: fantasy, young and modern. "The dream is a small, hidden door in the deepest and most intimate sanctum of the soul, which opens that night Initially and cosmic - there is the soul; Long before he was aware of the ego. And there, the same soul far beyond the ego. The Conscious Will Ever Catch"- General Aspects of Dream Psychology (1928) Karl Jung.
The Design
Key element of design is lense-like object that resembles both a view through camera and planet as a new distant world of fantasy. The palitre is chosen to match the overall tone as well - orange is a streetlight, dark blue nothing else as a night sky and green symbolizes glass and metal that is a foundation of skyscrapers.
Copyright © 2024 Ksenia Ulizko - All Rights Reserved.