Blockstock
BlockStock is an early-stage fintech startup focused on making real estate investing accessible to Gen Z through fractional ownership. The goal of this project was to create an investor-ready brand that communicates trust, clarity, and growth potential, while remaining engaging and relatable for a younger audience.
CLIENT
One of the design options that did not come to fruition due to time limits
The challenge
BlockStock was at an early, stealth-stage phase and needed a strong visual foundation to support future growth and investor interest.
The main challenge was to balance two different audiences:
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Gen Z users, who expect bold visuals, clarity, and emotional engagement
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Investors, who look for credibility, structure, and long-term thinking
The brand had to stand out in the competitive fintech and real estate space without appearing risky or immature.
Target Audience & Brand Tone
Target audience
The primary audience of the product is Gen Z — a generation that responds to visual energy, clear storytelling, and accessible digital experiences.
Brand tone
Instead of traditional “bank-like” visuals, the brand uses bold gradients, illustrations, and motion to feel modern and approachable. At the same time, a strong visual system, clear hierarchy, and consistent layout ensure the product feels trustworthy and investment-ready.
The Design
The visual identity combines vibrant, Gen Z-oriented aesthetics with a structured and systematic layout.
Illustrations and color gradients create emotional engagement, while spacing, typography, and grid consistency reinforce stability and trust.
The result is a brand that feels:
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engaging but controlled
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modern but reliable
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expressive without being chaotic
The Outcome
The final brand positions BlockStock as a credible, forward-thinking fintech startup ready to attract investor attention. The design communicates trust and long-term value while clearly speaking the visual language of its Gen Z audience.
