
SERVICE
CLIENT
Blockstock, Reuben Ilyich - CEO
Blockstock is a startup offering financial investment opportunities to build and diversify your portfolio

One of the design options that did not come to fruition due to time limits
The challenge
Create a brand design for a startup specializing in investments with the primary objective of attracting a younger clientele to the world of investing by demonstrating its simplicity and accessibility.
The concept
The vibrant and youthful design incorporates elements that convey a sense of trust, innovation, and accessibility—key factors critical for attracting the target audience. The overall visual style resonates with the dynamic and tech-savvy nature of the young demographic, aiming to instill both confidence and interest in the investment process. This design not only serves to capture attention but also communicates the approachability and modernity that the startup seeks to convey to potential young clients.




The Design
The Blockstock palette includes Black, Hexadecimal, Citric, and WhiteSmoke. This palette is essential because these colors are distinctive for our target audience. The vibrant colors are customer-oriented, appealing to millennials and Gen Z, embodying creativity, innovation, delight, calls to action, and, most importantly, moments of interaction between a user and the brand.



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